I do not think that TV adverts are as important as they used to be. I really don’t.
Doing digital media too.
“Not as important” and “not very important” are two different things...I would say they are actually more important this cycle given the COVID19 and retail politics are being less practiced and more people are getting entertained by TV/media. These ad buys apply to digital mediums as well. Sales of antennas have increased over the last several years as well as people dump cable realizing they can get several dozen, if not over a hundred in some places, free over the air channels in high definition.