For those of you who know what I’ve been working on for 10 years, namely setting up a family-friendly, but ENTERTAINING studio, you’ll know that these chains have lost a good 40% of their audiences through CONTENT.
Yes, the China Virus is going to seriously hurt. I think two chains (Cinemark and perhaps AMC) go away for good. That should not be celebrated. We need outlets for good movies, but right now we have few good movies.
Let me relate a true story with no names. A friend of a friend who had a GOOD track record making profitable and successful kids’ shows went to Amazon with the new pitch. It was a kind of combo kids show/game show that was interactive. Not my cup of tea, but I could see where it would be successful.
They sat down in front of a plump female exec who didn’t even let them get through the pitch: “We aren’t taking shows from white males. The age of Aryan supremacy is over.” (QUOTE). She then proceeded to tell them about two projects they greenlighted, a black homosexual young boy and his friends, and a lesbian teen and her friends.
THIS, not theater chains, is what must be eradicated.
It has been well documented over the years that Hollywood prefers to make morally and socially deviant b-grade movies over more popular and more profitable family friendly movies.
The message is more important than the money.