One of the greatest commercials ever made.
It ran for 12 years. That’s absolutely astounding by today’s standards: https://en.wikipedia.org/wiki/Little_Mikey
I wonder if the Folgers Christmas ad “Peter Comes Homes” ran longer? I think it did, but I’m not sure.
https://www.brandlandusa.com/2008/12/18/folgers-peter-tells-of-classic-xmas-commercial/