This will be the future of streaming television as consumers ditch cable.
First, it was only Netflix. Then it was Neflix and Amazon. Then Hulu came along. Youtube, Disney+... It won't be long before a multitude of streaming services replace the multitude of cable channels that people are paying for. Eventually, several streaming services will be available in "packages" just like cable channels are today.
Everybody complains they want a la cart viewing yet most don't realize they will not be able to see much of what they want due to high prices.
The economy of scale makes getting hundreds of channels possible for a somewhat decent price while having to pay twenty separate companies twenty different monthly fees will cost more.
Comcast offers access to a number of those premium streaming services through the set top box, as well as tubi, Pluto, etc.
I
I used to be a member of Amazon, but I gave it up. They're not getting a penny from me anymore