Fortunately I don't have to pay for my own prescriptions being a veteran with VA benefits but I have family and friends who are and like many others they have to make decisions on whether to eat or buy extremely over priced prescription drugs needed for their health needs so yeah, price controls might not sound like a bad idea, as a matter of fact it sounds pretty good to them. And understandably so. The pharmaceutical industry doesn't seem to hear those that are impacted by their way over priced products. I'd have to side with my family and friends on this matter unless someone else has a better workable idea.
No offense, but the ignorance here is a major part of the problem. "Over priced" is a value judgment that usually has no connection to reality. This is a common problem in an advanced society where even smart people don't know enough about areas outside their expertise to make intelligent statements about them.
In this case, our government and media are filled with people who couldn't develop a useful prescription drug if you gave them 50 years and an unlimited budget to do it. And yet that doesn't stop any of them from sitting there and telling us all how much a useful prescription drug that someone else develops should cost.