The ad promotes Bloombergs record as mayor.
That will inevitably force Bloomberg into comparison with Rudy and Rudy as the surrogate for Trump.
A rough edged doer vs a well financed slick talker.
I do not see him winning the nomination but do not underestimate Bloomie in the general. He did very well for the city. He gave Ray Kelly a free hand at 1PP. He controlled the unions and completely held them in check. While teaching there in his time I felt that his educational approach was just stupid,but he got it implemented and ran roughshod over the educational bureaucracy and gained through Albany, total mayoral control of the schools. These things should make him anathema to Dems,EXCEPT they hate Ttump so much they may just hold their noses and vote for Bloomie.