You can still special order new cars and trucks cheap
Few years back my wife special ordered her GMC 2500 4x4 HD w under a fleet code. Only option was AC and towing package top pull her 35 foot gooseneck horse trailer
Rubber floormats, roll up crank windows, no power seats, old style Am/FM radio, no Bluetooth or USB ports or touchtone screen, steel wheels (not aluminum/cast), manual mirrors etc etc
$18k less than optioned out truck same model.
Used to be the other way around........................
An honest truck.