Keep wrangler and derivatives are insanely over priced, but people are paying for them so kudos to Chrysler I guess.
Base model 2 door starts at something like 28 which is ludicrous, but as I said people are paying for them so can’t blame Chrysler for getting what thr can.
Realistically, relative to other vehicle base 2 door wrangler should be retailing in low 20s. It’s a small SUV with 4wd and a true frame.
The 4x4 and beefier things make it worth more than a similar sized car platform SUV, but not 10k more
A neighbor across the street buys old Jeeps cheap, fixes them up, puts on all kinds of after-market stuff, wheels, big tires, suspension kits and other goodies, then sells them for a profit........................