2018 they went all in on selling/gen administrative costs, mostly driven by advertising and didn’t get the payback.
Looks like so far this year they’ve cut that back dramatically - down about 50% YTD in a quarter to quarter comparison. Not in the green yet, but at least they turned the ship’s direction based on the last 4 quarters.
I’m thinking of dropping a small buy.
“I’m thinking of dropping a small buy.”
Based on what facts? In 2018 they lost 80%. That is not just the result of some things that didn’t go right. That is a stock with some very serious problems.