Riding a horse for the TV cameras and waving a gun around at a rally got him exactly ZERO votes from people who weren’t going to vote for him already. The guy was a terrible candidate who ran an amateurish campaign. I’ve seen kids running for middle school student council who were more politically astute and capable as candidates than that clown.
Yes, *THAT* is the stuff that caused him to lose. It had nothing to do with the most vicious media assault against a man I have ever witnessed (besides Trump, who has exceptional talent in dealing with such attacks) and it had nothing to do with the National party signalling that Moore was unfit, and Moore's own US Senator from Alabama getting on television and urging the public to "write in" another name.
No, it was riding a horse that cost him the election. It was waving a pistol in Alabama that cost him the election.
All the accusations and propaganda from the national media systems had nothing to do with it.