So in your "world" students shouldn't be rewarded for academic excellence, they should be rewarded instead by the thickness of their parent's bankroll? Does that apply to medical school as well? Or for that matter, does it apply to any other critical profession like engineering?
I don't know where the "world" you live in is, but I am glad I am not in it.
"Rewarded" in what sense? Rewarded with admission to a university -- a PRIVATE university?
That's a matter between the school and the prospective student. I have no interest in making a subjective value judgment about what constitutes a "reward" in that case.
These schools already lower their admission standards for many applicants. I really don't care if they lower them for ALL of them ... and I don't care if people figure out how to game the system to get admitted to these schools, either.
Look at the details of some of these stories. One actress paid $500,000 to get her daughter into a school where the cost of a four-year degree would have been almost $300,000. These people are morons. I would pay a bribe of two cents to get into a school at that cost.