side story that map reminds of 1978. Was going eastern from LAX to Baltimore. They had a triangle fair for $1 The guy i was working with suggested we invite our wives and go to Jamaica., Villa on the north shore east of Ocho Rios, maid cook butler, 425 a week. On the coast with pool and beach walk down.
flew Atlanta to Montego Bay and then to Baltimore. $1 more than the original ticket.
Milton Friedman would have a thought or two on your excellent leverage of monetary incentives!