The Republicans need to get their message across better, including the message that they are "different" than the Democrats in a good way.
“The Republicans need to get their message across better”
I keep hearing that, but how do you get your message across when the media either won’t cover it or will mischaracterize it?
Yes they do
GOP is unable to produce a coherent message because the party is split between limited government types (conservatives) and big government types (moderates, Bush/Romney wing). The two approaches cannot be reconciled, so there is no ability to get their "message across better". Until limited government types get control of the GOP, there will be no unified message from the party. And of course, there are lots of other problems with the GOP as this post-election fiasco has highlighted.
The writer of this article is correct, though - a majority of suburban women know nothing about anything, and they have an attitude about their ignorance. I suspect it is worse in some parts of the country vs. others - I'm in the northeast, so the suburban women here are ridiculously ignorant.