Posted on 09/15/2018 11:25:37 AM PDT by Simon Green
Nike's controversial ad campaign with former San Francisco 49ers quarterback Colin Kaepernick has drawn a surge in Instagram followers and likes on Twitter and Facebook, which should translate into higher sales, according to one analyst.
Nike added roughly 170,000 Instagram followers around the timing of the release of its ad campaign, Wedbush Securities analyst Christopher Svezia said in a research note Friday.
"Indeed, [Nike] management knows its American consumer well and the campaign featuring Mr. Kaepernick is a positive for the brand and likely its sales," Svezia said. The company's shares hit a record high of $83.90 on Thursday. Wedbush placed a 12-month price target of $90 a share on the stock.
The ad campaign generated "possibly record likes by Americans" on social media, even though there's been a wave of anti-Nike comments as well, according to Webush's internal analysis of the marketing campaign. Kaepernick, who knelt during the 2016 National Football League season during the national anthem in protest against racial injustice, opted out of his contract with the 49ers and hasn't signed with another NFL football team.
(Excerpt) Read more at cnbc.com ...
Likes never fed a hungry child.
yay!
time to sell short
Wow, fake accounts being created and paid for generating ‘record’ likes. Wow, fakebook likes.
I guess that teaches everyone. We are pwoned.
“””””””””which should translate into higher sales, according to one analyst.”””””””
SHOULD???? I’d say I know at least one analyst who is an idiot.
For now.
Low-life surge.
Nike quickly becoming the Low-Life Brand and will begin soon to fade or disappear I think.
It’s probably temporary. Lots of leftists bought Nike stuff to support Colin. They won’t be buying stuff all the time.
More than 170,000 will NEVER buy a NIKE product ever again
One of the worst exploiters of the poor in the third world is now promoted by the Left as a champion of “social justice” for featuring Colin Kaepernick - apparently he doesn’t mind what they do either as long as they shell out the cash to his bank account.
Face it, the US (World at large as well) has a huge demographic/identity issue that favors a strong degree of force through the State.
If you are old, the worry is less than those younger that understand the folly these idiots are guiding us too.
It’ is real and they are definitely legion. Anecdotal evidence like “My young Jimmy is a strong conservative” clap-trap is not the norm. The young have at large have been subverted and manipulated. The best remedy is to embrace that and fight back, not assume it's pop-culture and irrelevant.
Stock chart shows Nike (NKE) has been on a very strong upward trail since 2009. I can’t see any effect of the ad one way or another.
Next: NFL owners get frightened by the numbers, rush to coerce some poor team into hiring him.
FREE: 2 pair size 15 Nike Basketball Shoes. Lighter fluid included.
Wow, after seeing this...i am going out and buy me some $300 sneakers that are actually worth about $30!
What it smells like to me, too.
Nike: Embrace the suck. Just do it!
I think you are correct maybe some long options too
Ill wait until the earnings report. They may be inclined to fudge the numbers to cover for their monumental stupidity.
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