Nike shares hit as Kaepernick ad spurs boycott

Yahoo News / Sports ^ | 9/4/18 | Uday Sampath Kumar

[TangledUpInBlue]

Shares of Nike Inc fell 3 percent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its "Just Do It" slogan.

Former San Francisco quarterback Kaepernick, the first NFL player to kneel during the national anthem as a protest against racism, posted a black-and-white close-up of himself on Instagram on Monday featuring the Nike logo and "Just do it" slogan, along with the quote: "Believe in something. Even if it means sacrificing everything."

Over 30,000 people were tweeting with the hashtag #NikeBoycott on Tuesday morning U.S. eastern time, making it among the top trending topics on Twitter.

[zeugma]

You may view the reversal as a colossal failure of “New Coke” but for the Coca Cola company it was a tremendous success and after that Pepsi was put on the back burner and has had to change their logo and advertising more times than we can count.

Absolutely agree. Problem is, at this late date, it's a perception vs. reality thing. Everyone 'knows' New Coke was a huge failure in every way. The actual facts that existed on the ground both before and after the campaign mean nothing. I saw the whole thing close up as I was working for the market research company Coca Cola was using during the entire campaign. It was fascinating to watch it all unfold IMO.

[Jane Long]

Who's next, for Nike?

This guy? ....

[Oldeconomybuyer]

>>> Your list is out of date. Nike lost Roger Federer to Uni Glo. <<<

Apparently a nit needed picked.

[Dogbert41]

OUCH!!!!

[elbook]

boycott the whore and the pimp