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Mixed-race family asks Blue Bell Ice Cream to change flavor name to be more inclusive
CBS News ^ | June 21, 2018 | CAITLIN O'KANE

Posted on 06/22/2018 6:06:13 PM PDT by EdnaMode

The mother of a mixed-race family is asking a popular ice cream manufacturer to change the name of one of its flavors to be more inclusive. Traci Schmidley says she is a mother of six and a foster mom to more. Some of her children are black and some are white. She says it was her 10-year-old son who first noticed the name of the ice cream, "The Great Divide."

"The Great Divide" is half vanilla and half chocolate. The container has a line right down the middle dividing the off-white vanilla from the chocolate brown. When the family bought a tub of it for a celebration, her oldest child said the line down the middle reminded him of the Mason-Dixon line.

"[He] jokingly commented that the Great Divide flavor should be called the Civil War flavor," Schmidley wrote in a blog post on "Love What Matters."

She says her son is "talented academically and adores all subjects, but math and history are his favorites." The ice cream immediately reminded him of "a time in history when our nation appeared to be irrevocably divided," the mother wrote.

Schmidley says her son noticed the mixture of black and white people around their table -- all of them family. They are not divided like the ice cream.

The mother from rural Louisiana wrote the blog post to call attention to the message the label sends and to urge Blue Bell to change the name and packaging. "My husband and I are both teachers and together we teach our children, along with several of their friends, out of our home," Schmidley wrote. "We have a huge dining room table that is almost always full of people, which is just the way we think it should be."

(Excerpt) Read more at cbsnews.com ...


TOPICS: Business/Economy; Culture/Society; Politics/Elections
KEYWORDS: bluebell; bluebellicecream; chocolate; greatdivide; icecream; racism; thegreatdivide; vanilla
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To: NotSoFreeStater

“This is considered news by CBS”
Anything to deflect attention from the IG report, Strox, Comey, Hildo..........
The child prison thing is starting to lose its luster.


101 posted on 06/22/2018 7:28:25 PM PDT by Soros Billions (Gore is a pussy, Hillary : There's a man for ya)
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To: EdnaMode
I'm just SO damned sick of this garbage and adults USING and ABUSING children to further their stupid agendas!

I wonder how old this stupid SNOWFLAKE of a female is.

102 posted on 06/22/2018 7:29:15 PM PDT by nopardons
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To: Mollypitcher1

Who cares, is the chocolate side 50 times more likely to kill the vanilla side than the opposite occurring?


103 posted on 06/22/2018 7:29:39 PM PDT by King Moonracer (Bad lighting and cheap fabric, that's how you sell clothing.)
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To: EdnaMode

When I think of “The Great Divide” I think of the mountainous continental divide, where on one side the rivers flow to the Mississippi and on the other side to the Pacific.... and I think of Lewis and Clark. Maybe my history course was a little different from what they teach these days.


104 posted on 06/22/2018 7:30:09 PM PDT by piasa (Attitude adjustments offered here free of charge)
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To: EdnaMode

I hope he doesn’t ever take up chess. I fear it might trigger a psychotic break.


105 posted on 06/22/2018 7:30:34 PM PDT by davius (You can roll manure in powdered sugar but that don't make it a jelly doughnut.)
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To: lee martell
Thanks I've been eating Blue Bell Ice Cream since 1969 when as a kid We moved to Texas. When I moved to Arkansas I got lucky the 1st year when Blue Bell opened a Plant in State.

I got lucky the 2nd time when I moved to North Carolina and found that the stores here sold it.

And for a BONUS last year Big Tiny's BBQ opened about a mile from the house so now if I need a BBQ Brisket fix in the land of Pork and Vinegar Sauce I can get it!

106 posted on 06/22/2018 7:31:01 PM PDT by mabarker1 (congress- the opposite of PROGRESS!!!)
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To: EdnaMode

looking at tv commercials, their 60% mixed race family ratio would indicate that to be more inclusive products should lean more to the non mixed families.


107 posted on 06/22/2018 7:34:00 PM PDT by redcatcherb412
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To: ping jockey
I have been eating light colored foods for a week now and my racist poop is still brown.

Well, if you ever want teal drink a lot of grape soda... something weird happens to the purple food coloring on the "way to Chicago."

108 posted on 06/22/2018 7:40:56 PM PDT by piasa (Attitude adjustments offered here free of charge)
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To: EdnaMode

Oh for God’s sake, is there nothing people don’t get worked up about.


109 posted on 06/22/2018 7:44:52 PM PDT by Vermont Lt
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To: EdnaMode

Call it Halfbreed. Then they can Cher it together.


110 posted on 06/22/2018 7:47:45 PM PDT by Old Yeller (Auto-correct has become my worst enema.)
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To: goodnesswins

Shaking head.


111 posted on 06/22/2018 7:48:00 PM PDT by laplata (Liberals/Progressives have diseased minds.)
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To: EdnaMode

Mudshark Mud


112 posted on 06/22/2018 7:48:35 PM PDT by Feckless (The US Gubbmint / This Tagline CENSORED by FR \ IrOnic, ain't it?)
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To: EdnaMode

How about naming it” if you don’t like the title of our ice cream, DON’T EAT IT YOU HYPERSENSITIVE MORON! “


113 posted on 06/22/2018 7:51:10 PM PDT by Bommer ( F the NFL)
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To: PROCON

Those costumes are cute, humorous and SANE. Clearly being worn by a nice family.


114 posted on 06/22/2018 8:02:42 PM PDT by House Atreides (BOYCOTT the NFL, its products and players 100% - PERMANENTLY)
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To: EdnaMode

I saw a cloud that looked like a pony and I saw “Mad Mo’s” face on a strip of bacon.


115 posted on 06/22/2018 8:02:52 PM PDT by Eagles6
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To: phormer phrog phlyer

Iced sherbets think they are better than everyone!


116 posted on 06/22/2018 8:04:43 PM PDT by LYDIAONTARIO
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To: EdnaMode

117 posted on 06/22/2018 8:10:48 PM PDT by Tolerance Sucks Rocks ( The US Constitution ....... Invented by geniuses and God .... Administered by morons ......)
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To: EdnaMode

I’m 1/16 American Indian. I agree with them! /sarc


118 posted on 06/22/2018 8:11:19 PM PDT by Tolerance Sucks Rocks ( The US Constitution ....... Invented by geniuses and God .... Administered by morons ......)
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To: EdnaMode

Reminded them of the Mason Dixon line? Oh please!!


119 posted on 06/22/2018 8:12:24 PM PDT by Professional
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To: EdnaMode

The Great Divide is an Earth Sciences term of art meaning the longest divide on earth and synonymous with the Continental Divide of the Americas, the red trace running along the spine of the mountains - Alaska to South America.
- Wikipedia


120 posted on 06/22/2018 8:14:17 PM PDT by donna (I REALLY DONÂ’T CARE, DO U?)
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