In the 1990s Chrysler was on fire. What a decline!
there is too much capacity with existing (including S.Korea). This does not include the 2-3 new Chinese entries entering the export industry in a major way.
By 2025 i expect there to be <10 global families - so maybe ...
VW Family
Renault-Nissan
Toyota
Daimler
GM
Ford
Hyundai-Kia
It starts to get harder for the rest
“In the 1990s Chrysler was on fire. “
It is a sad state of affairs when the K Car is your peak.
They were also on fire in the 1980s. Lee Iacocca brought in the K-Car and the very first minivans. Sales took off and then Lee paid back that US Government loan early.
Their minivan came out in 1984 as a 1984 1/2 model year vehicle and in 1986 I bought an 87 version. I have had at least one of their minivans ever since and I still like them to this day.
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All part of the master plan.
The K-Car era both saved and ruined Chrysler - they got into a lot of cheap plastic with no sense of interior or exterior design and turned out some real pieces of crap...