I can't blame them. There are a few Ford people who have posted on FR over the years, and they've laid out the problem a company like Ford faces very clearly.
Basically, this is what Ford is up against ...
Between the cost of their union labor and the regulatory environment here in the U.S., it costs so much money to produce even a simple compact car that they've effectively priced themselves out of the market for compact and mid-sized cars. A reasonably equipped Ford Fusion will cost you in the mid-$20,000 range, and many prospective buyers just figure they may as well spend a few more dollars to get an SUV or crossover vehicle.
Do you now how much labor costs per car? What is the industry average? I know, do you?