The old man is Levon Helm. He was an actor, and the character he played in the pic is “Mr Ross” from the 2007 movie “Shooter”.
FYI, Levon Helms also played Jack Ridley/ Narrator in the movie “The Right Stuff”. Chuck Yeager would always ask him for a stick of Beeman’s.
Well that sure clears everything right up.
Not to mention, drummer and singer, for The Band.