Posted on 03/22/2018 1:58:57 AM PDT by blueplum
....Kogan’s comments, made to BBC Radio 4’s Today program, describe an environment of permissive data-gathering and lax privacy policies. “We thought we were acting perfectly appropriately. We thought we were doing something that was really normal,” Kogan said. “My view is that I’m being basically used as a scapegoat by both Facebook and Cambridge Analytica.” {snip}
Whether or not the Facebook data helped swing the election for Trump is unclear, although experts are skeptical. “I think Cambridge Analytica is a better marketing company than a targeting company,” one academic studying political microtargeting told The Verge this week.
Speaking to Radio 4, Kogan echoed these sentiments, saying Cambridge Analytica had tried to sell “magic” but that its efforts “could have only hurt [Trump’s] campaign.”
“The accuracy of this data has been extremely exaggerated,” said Kogan. “In practice my best guess is that we were six times more likely to get everything wrong about a person as we were to get everything right about a person. I personally don’t think micro-targeting is an effective way to use such datasets.”
(Excerpt) Read more at theverge.com ...
Back in 2012 when Obama was doing it, it was no problem....
These people make me sick and knowing what we have known for years about Facebook; people have to be out of their minds to post ANYTHING about themselves or their families and friends on Facebook.
Facebook is EVIL!
For most, it's just the "highlight reel", they don't usually post personally damaging stuff.
There's a reason we call it "Fakebook".
Suckerberg was mighty proud when his data harvester helped Obama’s campaign, but is now so very ashamed it might have helped Trump’s.
Hypocrite (and fascist), thy name is Liberal, Progressive, Democrat, Zuckerberg, Google, Facebook, Twitter, YouTube.
This was hardly the first use of “targeted marketing.”
Virtually everything the Trump campaign is accused of, Obama did 4 years earlier.
This is yet another brazen use of a usual leftist tactic; namely accusing the opponent of doing what they have already done themselves.
Trump is the first Republican in recent memory with the balls to fight back. Bush, McCain and Romney went down meekly without a whimper.
You realize that the “free” online tax filing sites are doing the exact same thing. The only difference is their information is a ton more accurate with respect to income, location and gross spending habits.
My credit union offered me ‘free’ online use of tax software. I looked at the whole deal, and you would never be able to keep your own copy of what you did....the credit union would be keeping that copy. At that point, I just grinned and said ‘no thanks’.
You do realize that FaceBook makes their money by selling all your data which you agree to give them for free, right?
When they figured out how stupid liberals were, they had to can the whole project.
Exactly!
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