Like I said, obvious to a smart businessman, so of course for 30 years the GOP had it backwards. Teach them, Mr President. Teach them.
RE: It is obvious to a businessman that you should seek to differentiate yourself from your competition, be it in price or quality or market served
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Trump’s business experience should serve his party well here ( assuming they’re going to listen ).
If you have Coca Cola and Pepsi Cola, how do you market a product that differentiates your brand so that it
will correctly position itself in the minds of consumers — Create the UN-COLA.
In 1962, Avis was in search of a new advertising campaign. Since its inception, the car rental company had trailed behind the market leader, Hertz. So the ad agency Doyle Dane Bernbach decided to embrace Avis’ second-place status as a sneaky way to tout the brand’s customer service. “When you’re only No. 2, you try harder,” went the new tagline. “Or else.”
The “We Try Harder” ads were an instant hit. Within a year, Avis went from losing $3.2 million to earning $1.2 million—the first time it had been profitable in more than a decade. From 1963 to 1966, as Hertz ignored the Avis campaign, the market-share percentage gap between the two brands shrunk from 61–29 to 49–36. Terrified Hertz executives projected that by 1968 Avis might need a new ad campaign—because it would no longer be No. 2. They never insisted that they were number 1 ( futile at that time ).
Same principle applies here. You can’t win by telling the voting public — Democrats go left, we’ll also go left, but not as left as they’re going.