I read this week that the NFL stands to take in $52 BILLION in Super Bowl ad revenue... Think about that next time some owner demands a new stadium, parking concessions or local tax breaks. His share of that ad revenue could build a new stadium every freaking year (which of course isn’t necessary).
Nobody is making $52 billion off the SB. Where ever you read that is a bunch of liars, don’t go there again. Now NBC stands to make a solid $500 million, but the NFL isn’t getting anything directly. They already got paid.