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Ford Goes 'All In' on Electric Cars With $11 Billion Investment
Industry Week ^ | 1/15/2018 | cp124

Posted on 01/15/2018 12:58:38 PM PST by cp124

Ford Motor Co. will more than double spending on electrified vehicles, amplifying its investment in a segment that the auto industry sees growing from what’s now just a fraction of the market.

The carmaker will shell out $11 billion bringing 40 electrified vehicles to market by 2022, Jim Farley, president of global markets, said during a presentation at the Detroit auto show. That’s up from the $4.5 billion that Ford said in late 2015 it would invest through the end of the decade.

“This $11 billion you’re seeing, that means we’re all in now,” Executive Chairman Bill Ford told reporters in Detroit. “The only question is will the customers be there with us and we think they will.”

After electric-vehicle darling Tesla Inc. surpassed Ford in market value last year, the second-largest U.S. automaker replaced then-Chief Executive Officer Mark Fields. His replacement Jim Hackett has vowed to cut costs and drop some car models from the lineup to refocus the company’s future on sport utility vehicles, trucks and electrification.

With battery costs declining rapidly and regulators around the globe cracking down on the internal combustion engine, automakers have been rushing to step up their game with regards to all-electric models. While the segment comprises less that 1% of annual deliveries in the U.S., global demand is expected to rise as governments phase out gasoline and diesel engines and batteries reach price parity with traditional powertrains.

Tougher Standards Ford expects fuel economy and pollution standards to get tougher, “and rightfully so,” said Raj Nair, head of Ford’s North American operations.

“We believe man-made CO2 is contributing to climate change and we’ve got our part to play,” he said.


TOPICS: Business/Economy; News/Current Events; US: Michigan
KEYWORDS: detroit; elonmusk; fisker; ford; fordmotor; globalwarminghoax; michigan; tesla
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To: Gay State Conservative
Why would I *possibly* consider an electric vehicle?????

Because it's the Kermit thing to do - it's hard to be green.....

141 posted on 01/16/2018 3:56:33 AM PST by trebb (I stopped picking on the mentally ill hypocrites who pose as conservatives......;-))
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To: NorthMountain; cp124; rockinqsranch; beergarden; HLPhat; SkyShot; Buckeye McFrog; butlerweave
“We believe man-made CO2 is contributing to climate change and we’ve got our part to play,”

You're stupid.

I worked for a small electric utility in South Carolina that operated ONE nuclear power plant. The CEO decided that to take the company to the next level that he would build two new Westinghouse AP-1000 plants. They were shutting down "old" coal plants and the plan was to be in a position to "profit" in the future AND to take gov't $$ along the way.

The stock got hammered a few months ago when the partner decided to drop out of the contract (they'd own 1/3 of the two new plants just like they owned 1/3 of the original nuclear plant).

Recently, the South Carolina company was bought out by a Va utility which is going to finish the two new Nuclear plants after getting them for pennies on the dollar.

FORD is probably big enough to absorb an idiotic decision. Until electric cars have batteries with capabilities and range similar to a tank of gasoline, Americans are NOT going to buy them in large numbers, no matter how feel good the government tries to make them "feel."

The "in the know" leftists (like Hussein Obama and Hillary) want to shut down the coal plants to hurt the American economy, NOT to escape globull warming. They know they are lying, but why not? The average American used to listen to their morning propaganda broadcasts and believe every word CNN told them. BUT that is slowly changing.

The idiot CEO of the South Carolina company was a bean counter, he had NO engineering knowledge at all. To listen to him speak was like listening to Gore or Obama talk about a technical subject. I left the company when they were still putting up walls at the new "plant."

142 posted on 01/16/2018 4:56:53 AM PST by politicianslie (Lying to Americans is easy-Presstitutes repeat what they are told to say and they say it 24/7)
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To: Swordmaker
One of the constraints on electric vehicle growth continues to be the supply of the fancy stuff needed to make the batteries. So now, there's this:
143 posted on 01/16/2018 6:59:28 AM PST by SunkenCiv (www.tapatalk.com/groups/godsgravesglyphs/, forum.darwincentral.org, www.gopbriefingroom.com)
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To: beergarden

“I own a V8 20 gallon Jeep and I know I get around 60 + MPG but I dont care. ”

Not a chance. I don’t believe there’s anything in the Jeep line that averages better than 25-30. My JKU averages high teens, it’d do better without the customizations.

Wife has a Prius, 55 with that. And I suppose the article could be including Hybrids as ‘electrified’.


144 posted on 01/16/2018 7:18:48 AM PST by moehoward
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To: rockinqsranch
I do believe I’m seeing a huge historical screw-up right before my very eyes.

Yes, and on more than one level. Not only is Ford embracing the shift from internal-combustion to battery-electric, they're also set on diminishing one of their historic nameplates in the process. Apparently, a PEV Crossover due out in 2020 will be sold as the "Mach 1". The marketing test group that they used to select that name must've had members all aged 30 and under.

145 posted on 01/16/2018 9:12:55 AM PST by Charles Martel (Progressives are the crab grass in the lawn of life.)
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To: moehoward

I think he meant 6 mpg, not 60. Jeep + V8 + trail gearing = single-digit mpg.


146 posted on 01/16/2018 9:14:50 AM PST by Charles Martel (Progressives are the crab grass in the lawn of life.)
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To: politicianslie
>>FORD is probably big enough to absorb an idiotic decision

I wonder if the Camel-Jockeys were laughing...

...when the Ford Flivver rolled off into the Kalmyk steppe.

https://www.hoover.org/research/big-show-bololand

The only thing that doesn't change... is change.

147 posted on 01/16/2018 9:29:14 AM PST by HLPhat ("TO SECURE THESE RIGHTS" -- Government with any other purpose is not American.)
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To: Charles Martel

I thought about that....but that’s awfully low. Had a bunch of Wranglers both 4 and 6s. All had varying levels of trail upgrades, none below 10MPG. Heck my 1999 10” lifted full size 2500 Suburban with a 454 got 12MPG.


148 posted on 01/16/2018 9:40:57 AM PST by moehoward
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To: moehoward

I had a V8 Explorer that averaged around 16 mpg - maybe that was the intended number. 60 mpg might’ve been attainable on really long downhill grades.


149 posted on 01/16/2018 10:55:19 AM PST by Charles Martel (Progressives are the crab grass in the lawn of life.)
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To: Myrddin

Can’t fix stupid.


150 posted on 01/16/2018 12:04:05 PM PST by Sam Gamgee
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