Posted on 01/15/2018 12:58:38 PM PST by cp124
Ford Motor Co. will more than double spending on electrified vehicles, amplifying its investment in a segment that the auto industry sees growing from whats now just a fraction of the market.
The carmaker will shell out $11 billion bringing 40 electrified vehicles to market by 2022, Jim Farley, president of global markets, said during a presentation at the Detroit auto show. Thats up from the $4.5 billion that Ford said in late 2015 it would invest through the end of the decade.
This $11 billion youre seeing, that means were all in now, Executive Chairman Bill Ford told reporters in Detroit. The only question is will the customers be there with us and we think they will.
After electric-vehicle darling Tesla Inc. surpassed Ford in market value last year, the second-largest U.S. automaker replaced then-Chief Executive Officer Mark Fields. His replacement Jim Hackett has vowed to cut costs and drop some car models from the lineup to refocus the companys future on sport utility vehicles, trucks and electrification.
With battery costs declining rapidly and regulators around the globe cracking down on the internal combustion engine, automakers have been rushing to step up their game with regards to all-electric models. While the segment comprises less that 1% of annual deliveries in the U.S., global demand is expected to rise as governments phase out gasoline and diesel engines and batteries reach price parity with traditional powertrains.
Tougher Standards Ford expects fuel economy and pollution standards to get tougher, and rightfully so, said Raj Nair, head of Fords North American operations.
We believe man-made CO2 is contributing to climate change and weve got our part to play, he said.
Because it's the Kermit thing to do - it's hard to be green.....
You're stupid.
I worked for a small electric utility in South Carolina that operated ONE nuclear power plant. The CEO decided that to take the company to the next level that he would build two new Westinghouse AP-1000 plants. They were shutting down "old" coal plants and the plan was to be in a position to "profit" in the future AND to take gov't $$ along the way.
The stock got hammered a few months ago when the partner decided to drop out of the contract (they'd own 1/3 of the two new plants just like they owned 1/3 of the original nuclear plant).
Recently, the South Carolina company was bought out by a Va utility which is going to finish the two new Nuclear plants after getting them for pennies on the dollar.
FORD is probably big enough to absorb an idiotic decision. Until electric cars have batteries with capabilities and range similar to a tank of gasoline, Americans are NOT going to buy them in large numbers, no matter how feel good the government tries to make them "feel."
The "in the know" leftists (like Hussein Obama and Hillary) want to shut down the coal plants to hurt the American economy, NOT to escape globull warming. They know they are lying, but why not? The average American used to listen to their morning propaganda broadcasts and believe every word CNN told them. BUT that is slowly changing.
The idiot CEO of the South Carolina company was a bean counter, he had NO engineering knowledge at all. To listen to him speak was like listening to Gore or Obama talk about a technical subject. I left the company when they were still putting up walls at the new "plant."
I own a V8 20 gallon Jeep and I know I get around 60 + MPG but I dont care.
Not a chance. I dont believe theres anything in the Jeep line that averages better than 25-30. My JKU averages high teens, itd do better without the customizations.
Wife has a Prius, 55 with that. And I suppose the article could be including Hybrids as electrified.
Yes, and on more than one level. Not only is Ford embracing the shift from internal-combustion to battery-electric, they're also set on diminishing one of their historic nameplates in the process. Apparently, a PEV Crossover due out in 2020 will be sold as the "Mach 1". The marketing test group that they used to select that name must've had members all aged 30 and under.
I think he meant 6 mpg, not 60. Jeep + V8 + trail gearing = single-digit mpg.
I wonder if the Camel-Jockeys were laughing...
https://www.hoover.org/research/big-show-bololand
The only thing that doesn't change... is change.
I thought about that....but thats awfully low. Had a bunch of Wranglers both 4 and 6s. All had varying levels of trail upgrades, none below 10MPG. Heck my 1999 10 lifted full size 2500 Suburban with a 454 got 12MPG.
I had a V8 Explorer that averaged around 16 mpg - maybe that was the intended number. 60 mpg mightve been attainable on really long downhill grades.
Can’t fix stupid.
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