The only reason people care about the Olympics at all is because of the BS nationalistic marketing. But these athletes do not really represent their countries. At best, they represent their country’s Olympic organizing committee, which is a for-profit operation that has nothing to do with the government or any other national structure.
So they pretend to represent us, and we shower them with attention and affection. But they have nothing to do with us. They are as far removed from the American People as they can get. They may or may not love the country. All that matters is that they can ski fast, or whatever.
The flags, the anthems, the teary eye, are all just marketing. They care about their professional careers, their endorsement deals... the money.
So why should we care? Why should we watch? They are just manipulating our emotions for profit. The sooner we are rid of them, the better.
They are there to be the next on a “Wheaties” box.