What they are referring to is a front steer suspension design, meaning the tie rods attach to the spindles IN FRONT of the ball joints and the steering box is IN FRONT of the spindles. There is also a rear steer setup, whereas the tie rods attach to the spindle behind the ball joints and the steering box is behind the spindle, and on a rear wheel drive car is almost at the rear of the engine.
The designs differ in bump steer, roll steer and Ackermann (toe out on turns) performance, and in racing applications require quite different setups.
To me, this ad is sort of like the one for the Vega where they brag about the “alloy engine block”.
Thanks for the real details.