Posted on 09/23/2017 3:42:41 PM PDT by doug from upland
The Colin Kaepernick-led player protests may be hurting the NFL broadcast networks where its hurts them the most: in the pocketbook.
With NFL TV ratings plunging by double-digits over the first quarter of the 2016 season, some NFL TV networks are being forced to provide so-called "make-goods" to advertisers, media sources tell Sporting News.
MORE: Worst of the Kaepernick takes
When advertisers and ad agencies buy commercial time on NFL partner TV networks, they're promised certain numbers in terms of ratings and audiences. If the game fails to reach those numbers, the networks have to "make good" for the audience shortfall by providing the equivalent of free commercial time.
The last thing TV networks want to do is give back valuable commercial time, especially when ad rates for a 30-second TV commercials during NFL games cost anywhere from $500,000 to $600,000 for prime time games on Madison Avenue.
But if NFL TV ratings continue to fall, it could cost the league's partner networks — CBS, NBC, Fox, ESPN and NFL Network — millions worth of make-good ads.
NFL game programming is the most expensive programming on TV, with CBS, NBC, Fox and ESPN paying a combined $5 billion per year for the right to air games through 2021.
(Excerpt) Read more at sportingnews.com ...
I read on Reddit that a family of four goes to a 49ers game for 649 dollars. I don’t know of any family who can do that.
I posted it to verify that sponsors are given a guarantee of ratings and the NFL eats it if people don’t tune in.
I hope so
I dont mind 5 minute commercial breaks. I DVR everything anyway, so i just skip over the commercials.
As I said on another thread, lets watch how this will effect the value of the NFL franchises. I can’t wait to see the annual Forbes article on that. With sliding ratings, etc., they will go down.
Godell’s days are numbered.
He thinks he’s invincible.
Sure he recieved a few calls today from owners.
“Somebody said empty seats don’t matter, because the tickets have been sold and the teams/NFL got their money, even if fans are no shows.
But the optics are bad when crowds are sparse.”
True, but even worse. It’s one thing to not buy tickets, but after spending hundreds of dollars on the tickets and STILL not attending send a much stronger message.
To put it another way, if they cannot get people who already paid for their tickets to attend this year, they’re going to have a heck of a time getting people to even buy tickets next year.
Watch for some killer discounts...having empty seats violates one of Alinsky’s main rules, which is to isolate your enemy. We America-lovers don’t feel very isolated when we see those empty seats...we know we have a LOT of company.
The GOOD NEWS is that maybe — JUST MAYBE — the American people are finally weaning themselves from the “Bread and circuses” mentality that destroyed Rome and many other civilizations and will start paying more attention to the IMPORTANT stuff.
You know, like how we’re being betrayed and ROBBED by the feckless politicians and their Deep State handmaidens.
And Goodell can say he helped......
From the Latin “Panem Et Circenses.”
https://en.oxforddictionaries.com/definition/panem_et_circenses
NFL will stand for No Fans Left
LOL! You may consider this so stolen!
On top of this, the NFL has been pretty successful at tamping down the stories of the NFL sponsors’ concern about things is starting to keep them up at night and is shaping up to become a real panic. It’s quite obvious that ESPN is just a puppet for big-league spokesmen and most news outlets blindly follow ESPN’s lead but the NFL is in obvious decline and the silly little Taco Bell dog in the room is now a pink elephant that is growing by the day.
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