Posted on 09/23/2017 3:42:41 PM PDT by doug from upland
The Colin Kaepernick-led player protests may be hurting the NFL broadcast networks where its hurts them the most: in the pocketbook.
With NFL TV ratings plunging by double-digits over the first quarter of the 2016 season, some NFL TV networks are being forced to provide so-called "make-goods" to advertisers, media sources tell Sporting News.
MORE: Worst of the Kaepernick takes
When advertisers and ad agencies buy commercial time on NFL partner TV networks, they're promised certain numbers in terms of ratings and audiences. If the game fails to reach those numbers, the networks have to "make good" for the audience shortfall by providing the equivalent of free commercial time.
The last thing TV networks want to do is give back valuable commercial time, especially when ad rates for a 30-second TV commercials during NFL games cost anywhere from $500,000 to $600,000 for prime time games on Madison Avenue.
But if NFL TV ratings continue to fall, it could cost the league's partner networks — CBS, NBC, Fox, ESPN and NFL Network — millions worth of make-good ads.
NFL game programming is the most expensive programming on TV, with CBS, NBC, Fox and ESPN paying a combined $5 billion per year for the right to air games through 2021.
(Excerpt) Read more at sportingnews.com ...
Well the Raiders are #winning, but even if they weren’t, those East Bay Raiders fans would still fill the stadium.
October 2016?
I have a neighbor who is insane for the Raiders. He flies to every game from Phoenix. He is beyond thrilled they are moving to LV...he can just drive there.
kaepernicking will be the death of the NFL.
What bonus? Jerry Jones, love or hat him, is pro-America. He is also an astute businessman. And also the absolute most powerful owner in the NFL. Godell’s days are numbered.
I am more and more convinced that the move to Vegas is a genius move.
A lot of folks from Southern California now have a built-in excuse to spend a weekend in Vegas.
The NFL is no longer pat of my life. No way am I going to give America disrespecting punks my money.
I got an email from MGM Resorts in Vegas inviting me to see my Dallas Cowboys play against the Raiders someday in Vegas.
Both the Raiders and Vegas are taking full advantage of the upcoming #CalExit.
We should help the NFL become a true non-profit.
PING
Lord? Destroy the NFL. Amen and amen.
The networks used to be glad to pay a premium for broadcasting NFL games, because the league brought in a steady, dependable audience year after year. This controversy has done the near impossible, it has made the NFL risky. Now, not only should the NFL get less money simply on ratings, the next contracts will have it at a discount, not a premium, to allow for the risk involved in advertising on the NFL.
This article is almost a year old. Would be interesting to see what this year’s rating look like by comparison - I’d guess they’d be down even from last season.
These asswipes have to politicize EVERYTHING. I can’t enjoy a TV show, a movie, and now sports.
Then we get back to watch people playing who really love football.
May be???
Paging Captain Obvious...
I hope the NFL ratings swirl fast down the tubes. Screw ‘em all.
I hope the NFL ratings swirl fast down the tubes. Screw ‘em all.
The biggest problem for the leftist foot soldier, just your typical rank and file lib, is that they talk themselves into believing their own lies and thus fail at reality completely.
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