I can’t see how the Whole Foods environment translates to shopping online. One can’t help but suspect its main function will be to take enough business away from other local health food stores to drive them out of business.
Amazon is starting to feel pressure from Wal-Mart and local grocery chains (H-E-B in Texas, Meijer in Michigan) who are firing up grocery services where you can drive up and have someone load your groceries into your car.
Walmart and grocery stores have brick and mortar locations in neighborhoods across the fruited plain. I suspect Amazon wants a larger brick and mortar presence, and access to their supply chains so as to push back at the competition.
Amazon has “Amazon Fresh” service in some areas. They deliver to your door on buyers schedule.
I’m really leery of any on-line food delivery service. Like to see, feel, and smell fruit, veggies, meat, and fish for freshness and quality.
Frozen meat and seafood in opaque packages are off my list regardless who sells them. Too many times I’ve gotten things that had defrosted and been re-frozen, just plain rotten. And from supposedly respectable big chain stores.
Think Blue Apron. This is what Amazon plans to do with the infrastructure of Whole Foods.
Think Blue Apron. This is what Amazon plans to do with the infrastructure of Whole Foods.