Posted on 06/27/2017 3:01:36 AM PDT by Enchante
BREAKING: EU antitrust regulators fine Alphabet's Google $2.7 billion for anti-competitive practices at comparison-shopping service
EU going hard at Google.
Tough to know which side should lose!!??
Screw ‘em all.
No wonder Eric Schmidt the lib was trying to get cozy with the Trump admin. He knew this was coming soon.....
Who will get that 2.7billion?
Ef em both
Juat another way of taxing corporations in Europe... Obama would have made a nice slush fund for his community organizing chair
EU bureaucrats.....
agreed!
One of those cases where you wish both sides could crash and burn.
now there’s this article:
Fine will just go into the big EU pot.
You might want to note the 1993 EU headquarters in Brussels (one of three headquarters)...has been deemed ‘must-replace’. Cracks, leaks, problems, etc.
Right now, the new place is figured to cost a minimum of 430 million Euro (2015 price). With cost-over-runs and artsy stuff...you can figure this will run near one-billion Euro. My guess is that this fine will go toward the new building, and they will still tax every nation to pay for the building.
One other note...the other two EU headquarters? One is the Strasbourg structure has been around for at least twenty years and is used only a couple of times a year where everyone drives down and hangs out for a week, and then returns to the Brussels structure. The remaining structure....still kept on the books...is the Luxembourg structure...the original building they started out in the first place. The EU won’t turn the property over for re-use but for some reason....keep it operational ‘just-in-case’.
Petty cash for Google, interesting how serious the EU takes this, or is it all about the $$$$$?
My guess is high end French vintners and caviar distributors in the greater Brussels area.
If you own a small business you will appreciate the EU’s perspective on this — Google fraudulently biases organic search returns to itself or its advertisers.
I don’t know how this worked in the case in question in Europe, but here in the US it works like this:
“Symbiotic Advertising
While the results of WordStream’s research may indicate that paid advertising is superior to organic SEO for commercial purposes, they as well as Search Engine Watch and Media Two Point Oh indicate that paid advertising and SEO are actually most effective when employed in tandem. A 2012 study by Google indicates that paid ads with associated organic search results actually increase the click-through rates of these ads — as much of 34 percent of paid search clicks happen with a related organic result on the same page.”
From the Houston Chronical (which has a great small business section): http://smallbusiness.chron.com/paid-advertising-affect-seo-59681.html
You have to read between the lines, but when you pay for clicks, those same clicks then build on your organic search results by including the paid key words. And, of course, the more you pay for those key words, the higher the fees, as Google is an ad auction — I mean, extortion — service.
Anyone know if the fine is deductible for corp US income tax return?
In the old days, Google could just deny service to the EU, including Cloud access. The problem would solve itself after a few business hours of little business.
This is a nothingburger. The “fine” will never be collected. Google won’t sit still for this crap. They will tell EU to F off. But in nicer terms, of course.
Have to pay for more refugee mosques and other “humanitarian needs” like cutlery, pressure cookers and general culinary basics.
My thinking is, ultimately, Syrian refugees and other Muslims, especially jihadists via their Stasi Whore, Merkel.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.