I know very little about PR. Wha I know I gleamed from West Side Story! Just haven’t followed it. But does it have any potential? If they could curb the rampant crime, could it become a desirable vacation destination? Cut out Mexico?
Its a beautiful place. San Juan is set right on the ocean much as is San Francisco, but tropical. Having lived in South America I saw it with those eyes; similar culture but with US retail chains, US federal laws and institutions, and no one envies you your blue passport because they are as much a citizen as you are. Everything familiar and foreign at the same time. I liked it.
And, as I say, the island is gorgeous. I actually think the island should seek to leverage its autonomy. Being US, and yet not, has been for them in some ways the worst of both worlds but I think some smart people could flip that and make it the best of both worlds.