“Base model F-150 starts at $27,110. “
ROTFLMAO!
And I have posted links ...
So did I. Scroll down to the F-150. I understand MSRP and Invoice, and incentives. Just five years ago, the same base MSRP was under $20,000. And you could get good discounts then, too.
The link you posted shows the starting point for that F-150 as over $30,000 for a bare-bones truck. Even with discounts, its higher than I'm willing to pay for a basic unit.