So did I. Scroll down to the F-150. I understand MSRP and Invoice, and incentives. Just five years ago, the same base MSRP was under $20,000. And you could get good discounts then, too.
The link you posted shows the starting point for that F-150 as over $30,000 for a bare-bones truck. Even with discounts, its higher than I'm willing to pay for a basic unit.
“The link you posted shows the starting point for that F-150 as over $30,000 for a bare-bones truck. “
I rechecked the link. The starting point is LESS than $22,000!
It is NOT a barebones truck. It is an XL. Six cylinder, six-speed auto, power windows, power steering, CD and towing package.
“Just five years ago, the same base MSRP was under $20,000. “
$24,300 for the same package.