Like maybe not being 100 percent contradicted the next day by the man you are supposedly speaking for?
First, I want to get out of the way that Trump screwed up by not firing Comey on January 20th. We all thought he should have, and the support would have been bipartisan.
It wasn’t so much he was fully contradicted - the letter played a part or he wouldn’t have fired him until after he got it, and it would have looked harder without Rosenstein’s recommendation. Huckabee-Sanders indicated that the leaks played some role in it. She also said he had lost confidence (clearly predating letter). Kellyanne Conway indicated his decision process predated the letter. However, they just failed to articulate things plainly. They were clearly caught off guard as was I honestly. I thought there would be bipartisan support for this as the Dems were ripping on Comey earlier in the week.
I have read that Trump was afraid of leaks and so did not alert his Comms team until an hour prior to it be announced. The problem is that he doesn’t trust his Comms team not to leak - that someone is running to the press that hates the Administration. They don’t run to Trump friendly outlets either. They go to the NYT, Washington Post, CNN, etc. That’s a problem, and these leakers must be caught and terminated.
They needed to be ready to have a message, OR when they saw the crapstorm that was ensuing, they needed to sit down with Trump for an hour, get their talking points together, get everyone exactly in line, and then send the surrogates out.
Why aren’t they countering the fake news better either? When Trump just calls it fake news, the left says he is just saying that because he doesn’t like the reporting. His media team needs to prove it. When they post an article that is wrong, usually the truth comes out. Post the fake article, then post the article or statement with the truth (preferably those stories where one media outlets proves another was wrong).
I could go on, but maybe I’ll do a vanity on it in the hopes that someone from Trump’s media team sees it.