Posted on 02/22/2017 4:51:08 PM PST by 11th_VA
Starbucks' brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump's executive order intended to prevent refugees from entering the US.
The coffee giant's consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.
The perception tracker measures if respondents have "heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative." In Starbucks' case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company's plans to give refugees jobs.
"We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question," CEO Howard Schultz wrote in a letter to Starbucks employees about the plan. (snip)
YouGov says that there's reason to believe backlash will impact the chain's bottom line. Two days before Starbucks' announcement, 30% of consumers said they'd consider buying from Starbucks the next time they were craving coffee, the highest proportion in nearly a year. Now, the percentage is down to 24%, according to YouGov. ...
(Excerpt) Read more at finance.yahoo.com ...
My brother and I visited SFMOMA on 2/19. We needed a coffee break around 2pm and then went to Peets on Mission St: totally crowded. Then we went to Starbucks on 3rd St: totally empty with one rude cashier who got help from one kind cashier.. Bad experience just to get two espressos. I guess Starbucks does not care about quality of waiters.
Krispy Kreme was introduced here in the Boston area about 10 years ago-——and just didn’t go over. I have no idea why because DD donuts are dreadful.
We do have one small locally owned place nearby that has great donuts-——but there are not many of them.
DD swept through here,starting about 45 years ago and that was the end of some wonderful donut shops.
I love their coffee but wouldn’t care if they just disapperared.
.
The radical CEO of Starbucks is trying to bring down the business.
This is the first I’ve heard of this. Not going to Starbucks anymore. I just hope Peet’s doesn’t do something stupid like this too or I’m going to have to give up coffee.
We have a new Starbucks in the area - considering making a Help Wanted sign that says, “Legal Citizens Need Not Apply” to post near their place.
My “brand perception” of Starsucks hasn’t changed one tiny bit. Zero minus zero is still zero.
All they had to do was announce they would hire 10,000 veterans and their profits would have gone through the roof.
Yes the star@bucks boss is definitely going to @uck the company. The shareholders need to replace him with a competent pro- company person asap.
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