"Journey - El Chapo"
Posted on 02/07/2017 2:54:41 AM PST by SkyPilot
Building supplies company 84 Lumber tackled a heap of controversy over the weekend with its carefully-crafted — yet inconclusive — 90-second Super Bowl ad featuring a Mexican mother and daughter embarking on a difficult journey north that left the viewer wondering where they ended up.
At the end of the ponderous tale, script appears on the screen: “The will to succeed is always welcome here.”
That wasn’t the full story. The Super Bowl ad asked viewers to visit the 84 Lumber website if they wanted the rest of the story. The website version included a five-minute “director’s cut” version that concludes with the pair entering the United States through a door in a towering border wall, a direct take on one of the most combustible topics in the country today. Viewers logged on to see, and 84 Lumber’s site was overwhelmed by the traffic.
[The five most political Super Bowl commercials]
That and other commercials spurred a backlash on social media and elsewhere. Some viewers accused 84 Lumber of promoting illegal immigration. Others supported the Pennsylvania company’s values that promote striving and success.
The ads cames just a week after President Trump raised a national firestorm with his order to temporarily ban refugees and immigrants from seven mostly Muslim-dominated countries as part of his national security policy.
84 Lumber wasn’t alone in the Super Bowl ad pile on. Many other big brands, from beer giant Anheuser-Busch InBev to Audi, Airbnb and Kia autos used their Super Bowl time — at $5 million per 30 seconds — to break through. The challenge is to get viewers, whether they are chatting at a party or standing among a scrum at a bar, to pause and take notice — and maybe talk about it later.
(Excerpt) Read more at washingtonpost.com ...
...WTF does this have to do with lumber?
I’m sure every 84 lumber location has a fence around it, and the place is locked up and alarms set when they close each night.
LOL! There’s an inconvenient truth!
“Have you seen the Zale’s Jewelers ad with the lesbian marriage?”
Do not get me started. I am sick and tired of sending my children out of the room for commercials. The only time we really watch TV is NFL football (yeah, I know) and this particular ad is on constantly.
Who did Maggie sleep with to get this company?
Don’t be so sure of that.
Dice nails it for certain. Thanks for the link.
The media loves to promote this crazy idea that refugees are sweet innocent kids... Where are the ads showing Americans working long hours to pay for the free schools, housing, medical care, and extra law enforcement?
In reality the vast majority of refugees are single, poorly educated men.
Many who do more harm than good.
That’s Billie Joe Armstrong.
She forgot to include the trashed desert and rape trees.
Since the other ads were mentioned, I have to say that my favorite was the KIA ad and how poor misguided Melissa kept getting thrashed while trying to save the world. Lol. It was a perfect framing of the idiot liberal mindset. Shadenfreude. Made me laugh :)
Many hail the previous year's "1984" ad by Apple as one of the greatest Super Bowl ads of all time but not many remember the "Lemmings" ad the year after. From that point on, Apple went into a tailspin and was almost put out of business until Steve Jobs took back over in the late 1990s. And the rest is history.
The Lemmings ad showed blindfolded businessmen walking off a cliff. Another example of insulting your customer base.
If only I could go back in time to around 1997 with $10,000 to invest in Apple, I'd be worth millions today!
A good ad would have shown Americans building the wall and 84 Lumber delivering the materials to them!!!
THe daughter who inherited the company was known as a “Party Girl” until he died. She owns about 96% of the company. VEry liberal and also has a property used by Democrats both state level and national level for retreats.
I don't care how far they backtrack. That commercial was so offensive they will never, under any circumstances get another penny from me.
Just saw that last night.
More propaganda.
Black with whites is way over the top these days. Trying to get daughters to feel this is fine.
Thats up to the family to decide
Why is the Latin woman attractive?
Don't be silly. Who do you think does her cleaning, gardening, maintenance, etc.?
Lipstick Lezbos...and both are wearing virginal white.
Yup. The Kia ad was unexpectedly awesome. And really funny.
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