http://www.bostonglobe.com/sports/patriots/2017/02/05/here-patriots-authors-improbable-comeback/PATz5EPWLQeBBZkqL609bO/story.html
Audi and 84 Lumber went SJW with their ads - Hyundai, yes, HYUNDAI, got it right.
https://www.youtube.com/watch?v=P7n-GxJBw1k