The one issue she was very clear about was abandoning the rule of law and giving the country away to fraudulently documented foreigners.
Exactly opposite of what the citizens wanted.
If I am going to be honest the numerous “Crooked Hillary” covers sitting in all the checkout lines probably did help a bit. Nothing compared to the nightly character assassination Trump got an every nightly news broadcasts. No mention of the above the fold USA Today Deadbeat Don! headline and story that showed in almost every hotel room
a couple of months before the election either.
She lost because she is not a likable or trustworthy person.
Bill Clinton’s meeting with Loretta Lynch, the head of the DOJ, was a reality nail in her political coffin.
Her support took a nose dive after that.