Free Republic
Browse · Search
News/Activism
Topics · Post Article

To: ctdonath2
I was at Smith-Corona and Kodak when they crashed ...
I was at Kodak too ... they got it two ways - losing the film war to Fuji, and the advent of digital photography.
Company responses were too little, too late (if at all) and pfffft they were gone.
47 posted on 01/09/2017 6:26:51 AM PST by oh8eleven (RVN '67-'68)
[ Post Reply | Private Reply | To 28 | View Replies ]


To: oh8eleven

Kodak had a 5 year plan to handle the switch to digital.
Consumers switched in about 5 months.

The core mistake was thinking their customers were retailers (who just wanted the “buy film, drop off film, pick up prints” foot traffic, instead of the actual picture-takers who abandoned film.


56 posted on 01/09/2017 7:14:59 AM PST by ctdonath2 ("If anyone will not listen to your words, shake the dust from your feet and leave them." - Jesus)
[ Post Reply | Private Reply | To 47 | View Replies ]

Free Republic
Browse · Search
News/Activism
Topics · Post Article


FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson