To: ctdonath2
I was at Smith-Corona and Kodak when they crashed ...
I was at Kodak too ... they got it two ways - losing the film war to Fuji, and the advent of digital photography.
Company responses were too little, too late (if at all) and pfffft they were gone.
47 posted on
01/09/2017 6:26:51 AM PST by
oh8eleven
(RVN '67-'68)
To: oh8eleven
Kodak had a 5 year plan to handle the switch to digital.
Consumers switched in about 5 months.
The core mistake was thinking their customers were retailers (who just wanted the “buy film, drop off film, pick up prints” foot traffic, instead of the actual picture-takers who abandoned film.
56 posted on
01/09/2017 7:14:59 AM PST by
ctdonath2
("If anyone will not listen to your words, shake the dust from your feet and leave them." - Jesus)
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