[ctdonath2]

Kodak had a 5 year plan to handle the switch to digital.
Consumers switched in about 5 months.

The core mistake was thinking their customers were retailers (who just wanted the “buy film, drop off film, pick up prints” foot traffic, instead of the actual picture-takers who abandoned film.

[oh8eleven]

Kodak had a 5 year plan to handle the switch to digital.
The only plan EK had - year after year - was to keep the profits up by raising the price of consumer film and laying off employees.
The film people (who essentially ran the company) couldn't have cared less about digital.
We made some really good cameras (in Japan) and the Easyshare system concept was unique. But labor costs were still too high. So they moved mfg to China and the quality went all to hell.