Posted on 12/26/2016 9:48:50 AM PST by Lorianne
Can you have an unbranded Christmas?
Wielding scalpels, irons, seam rippers and permanent markers, an undercurrent of logo-conscious shoppers are removing and hiding the decals from their clothing.
"Why would I do someone else's advertising for free?" Max Ilich, a 47-year-old consultant from New Hampshire told the Wall Street Journal. He painstakingly removes every stitch of the Lacoste crocodile with a scalpel, saying he likes the shirts for their quality but didn't want to be co-opted as a walking billboard.
With the iconic Crocodylus porosus as perhaps the sartorial ancestor, clothing logos have evolved and swelled in the past decades. On mid-tier brands like Abercombie & Fitch or Juicy Couture they could take up an entire sweatshirt or posterior.
But, perhaps as a sign of a branding backlash, those lines are now pivoting, or struggling. Abercrombie has overhauled its look to revamp its logo and downplay where it appears, and Juicy shuttered all its U.S. stores.
Brand-snubbers are trading how-to tips via YouTube videos and online forums.
(Excerpt) Read more at nbcnews.com ...
I don’t waste the time to remove logos, but if the logo is more than a square inch or so, I just don’t buy it. I certainly don’t equate Izod with quality!
I try not to buy things that have logos. Never liked them. That being said, it’s not worth my time to try to remove the few that I have.
Same here. In the nineties there was no place that didn’t have a brand or some sort of picture in the front of shirts.
Found some in the boys department of Wal-Mart. Used them with all the kids along with their overalls.
When a car dealer puts their signage on the rear of my new car I ask them how much per month they’re going to pay me.
Fashion moves in trends, countered by a few obstacles that resist or reject the conformity. Think about how popular wearing overly bright gym shoes has become. Very popular.
Yet there are still many who wouldn’t be caught dead in fluorescent yellow, pink and green sneakers. This group keeps on buying the black, white or solid hues of tone. They go against the flow.
There was a time when a certain, discreet logo meant a quality garment. Now, it’s morphed into an excuse to charge a higher price for the very same inferior Chinese garment that’s sold without a logo. I’m not paying for a logo. I’m paying for a better shirt. If the shirt’s not better, then I’m not buying it just because it has a pretty embroidered thingie or even worse a gigantic silkscreened blob on it.
I’d feel like I was wearing clown shoes in some of these neon moon boots that pass as athletic footwear, so I don’t buy them. Others love them and do.
But, I promise they won’t be proud of themselves in 20 years, looking at old photos. As a child of the 70’s I’ve been there and done that.
“Why would I do someone else’s advertising for free?”
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I have always thought this way. I do not buy items that have prominent advertising on them, no Nike slashes, no alligators.
Most of the time the no name products are as good or better and all you are paying for is the privilege of advertising for them.
I won’t buy a car that has the dealership name on it. I also won’t drive a car with dealership plates. Not the paper, the plates. I replace them as soon as I buy it.
I always called them Aligator shirts.
I tried pulling a dealer medallion off the rear of our new vehicle and was unable to do it using heat alone I am dissatisfied with that dealer and now take the vehicle to another for warranty repair or service. I will ask them to take it off.
Indeed I am the same. Have had a few logo items over the years and if it is easy to remove I do but not if it involves too much bother because you probably chance ruining it. It’s a matter of common sense. Logo stuff often gets sent to charities anyway.
I was brought up that one never wore a garment that displayed a logo... my father even persuaded Rene Lacoste to send him some of his tennis shirts without the logo every few years.
The dealer decal comes right off.
Also, to drive legally, you have to have your own plates put on.
Try a little cleaning wax
>>You mean you don’t want to be a walking billboard for Ralph?
LOL...no.
Clothes like that are so ridiculous.
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