I agree. (I also have no idea what Mr. West sings.) It's entirely possible that he's doing this in the hope of building a new market.
He doesn't sing.
He cannot sing in the conventional sense.
He raps, which means he spews crap in a rhythmic fashion with ebonic overtones with all the attendant crotch-grabbing and hand gestures..
Racist crap and whatever pandering crap appeals to the pants down, gibsmedat leeches that are able to steal the money to pay the outrageous prices his "concerts" demand.
He also has a clothing line, which consists of more crap in the aforementioned fashion, as in gibsmedat gangsta pay more for it because it's crap.
In short, he's crap, coming and going...a pile of which the world would be better off without.