Long ago Trump said that the only thing Crooked has going for her is the woman card. As you pointed out, the press is expert at playing this, as it is at playing every other false identity group meme.
From a bigger picture point of view, I think it's true as a generality that women prefer the government to play a mothering role, and men prefer the government to either butt out or play a fathering role.
If it did there would be no contest at all Trump would run away with this election.
Take the black vote. They vote super high numbers for dems over and over and over. Year after year their condition, their communities all over the country get worse and worse.Yet they keep voting for dems over and over. Look at the big cities. Look who runs them. Look at their demise. It's all so logical yet those who are ravaged year after year keep voting for more of the same.I don't get it.