Yep, that's what he says he's doing. He also says we're all too stupid to have any of our own thoughts. That's why, you see, he has to tell us what we think.
What I think is that he's laughing his ass off at how gullible everyone is just because he's declared himself a "master persuader."
I say, pay no attention to the man behind the curtain, and think for yourself.
This is total BS. So is the part where you claim he tells us what to think. If he didn't believe you could thing he wouldn't explain to you how persuasion works. Instead he expects you to take the things he says and see if you can apply them to what is going on.
And, if you understand persuasion theory, they you understand how people make decisions when they don't think. And then, once you understand how people are manipulated, you can understand when you do think, that is if you can think.