This is total BS. So is the part where you claim he tells us what to think. If he didn't believe you could thing he wouldn't explain to you how persuasion works. Instead he expects you to take the things he says and see if you can apply them to what is going on.
And, if you understand persuasion theory, they you understand how people make decisions when they don't think. And then, once you understand how people are manipulated, you can understand when you do think, that is if you can think.
Well thereby ago - I can't think.
Problem solved. Thanks for enlightening me.