It is always possible to have say a Microsoft-based or Google-based Internet name search.
The browser writers have the ultimate say when it comes to Internet addresses.
In fact this could be automated.
www.famousname.com could ask for a Microsoft-based address, a propose a new page and provide an email address.
Microsoft would check to see if the page isn’t there, then send famousname an e-mail telling it to create the page.
famousname would create the page and tell Microsoft to verify it.
Microsoft would then verify the new page and activate the www.famousname.com link.
Why have to jump through hoops?
Having a browser-based name lookup capability would end the annual need to pay for a name.
It’s easy to think of the current system as perpetual, but it’s not.
First off, there are technical ways to neuter our wireless communications or possibly hijack them if they can pierce our encryption.
Secondly, ICANN has legal authority.
Easy To Explain — WHY ICANN is dangerous
http://www.freerepublic.com/focus/f-chat/3472522/posts
This is the quick way to explain why ICANN is so dangerous.
They essentially ‘govern’ the TLDs [top level domains].
Each TLD [such as .com or .org] runs its own ‘phone directory’.
And ICANN controls them through ‘Registry Operator Code of Conduct’.
Right now ICANN is subject to US law, mainly because its headquarters are in the US. But if ICANN’s contract isn’t renewed, it’s free to move overseas [which it secretly plans to] and modify its ‘Registry Operator Code of Conduct’ for each dot-com or dot-org or ...
... theoretically even our military websites.
From October on through to a republican president, there’s no telling how much the White House will coordinate with ICANN in the name of ‘no controlling legal authority’.
[In other words — Hillary will have her gatekeeper if she wins, and Obama might too for a few months.]