20% is a large piece of gross revenue compared to the standard net actually received by many distributors, like bookstores, of other “creative” activities. A former colleague of mine was a partner in a modestly successful movie production company back in the 1970s and 1980s, and he also was part owner of an independent art house movie theater in a college town. He told me that published revenue and cost figures in the movie industry were completely meaningless from a financial perspective. He finally sold his interest in both the production company and the theater because of his frustration over the opaque accounting.
It’s really a hidden charade carried out by the industry in total. The film production, the advertising cost, the cost of theater usage...all on sliding scales so no one can track anything. Usually the release weeks revenue of 40-50% goes to the film production, 20-30% of that revenue goes to the theaters, then there are residuals that go to various folks in the production. it’s all smoke and mirrors. However, this failed Obama movie will not generative enough money for Harvey Weinstein and John Legend to buy a decent cup of coffee!!! Lots of the movie cartel taking it in the shorts on this farce, fiasco!!! The theaters want no part ot it!!! They will drop it, like a bad habit!!! Actually movie revenue across the board is dying on the vine!!! The revenue flow this year is horrible. Just do an in-depth reve of this year’s version of GhostBusters. It’s a financial nightmare....across the board!!!
1/5 is NOT a large piece. 1/5 is a small piece.
Well if you’re going to insist the data is fiction, then it’s all fiction and we have no idea if the movie was successful or a failure, which makes the entire discussion pointless.