Blair Witch was the most successful indie movie in history, and still has the great ROI in cinema history. It’s a bit of an outlier.
Much better comparison would be Hands of Stone, also released at 800 theaters Friday, $1.7M revenue. Or the Atlas Shrugged series:
300 theaters $1.6M
100 $1.7M
250 $450K
The fact is any movie that doubles its budget in the first weekend is successful. Doesn’t matter if that budget is $1.5M, $20M or $200M, if you double it in 3 days you’re successful.
The MIchelle/Barack Obama movie was dropped one further notch to #14 on the Box Office MoJo list for opening movies and dropped below 3M dollars in revenue for the weekend, down to 2.8M dollars. Can’t wait to see the cesspool Tuesday revenue numbers!!! Harvey Weinstein and John Legend, under suicide watch. LMAO!!!