Sports like NASCAR and the NFL are becoming politically correct because they no longer cater to football fans. They are selling themselves to each and every American consumer, so by definition they have to become as bland, brand-less and pointless as anything else that's supposed to appeal to the lowest common denominator. Once a sport (or any other mass-marketed product or service) reaches this point, its top priorities are to: (1) adopt any stupid political/cultural cause that has captured the imagination of the American public, and (2) avoid offending people if they are "mainstream" or "protected" classes.
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“.....so by definition they have to become as bland, brand-less and pointless as anything else that’s supposed to appeal to the lowest common denominator.”
Thanks for the definition of Neo-Marxist Liberalism and its evil spawn of Crony Capitalism and the Uni-Party.
At least the NBA knows their audience and their basketball shoe/hoodie needs. (/sarc)