“Are there really people out there at this point who will switch their vote on the basis of a 30-second television ad?”
Actually, I think it’s possible if the ads are run at strategic times, and on the right shows/stations. It’s doubtful that a lot of inner-city people frequent Twitter, seek out political sites, or click a link to a YouTube political video. But they do watch dopey reality shows, horrid sitcoms, and sports events. Ads don’t even have to be 30 seconds long; a succinct and powerful 15-second ad could catch someone’s eye long enough to make a thought process start.
Maybe I’m wrong; I don’t know.
Trump: "What do you have to lose?"
Leni
The ads work on the doubters, the fence sitters. Once they start to doubt their preferred candidate, the vote shifts. Negative ads work, it doesn’t take much repetition - the repetition is done to get audience, not to hit the same person 20 times.
I agree with you, maybe it’s my age but I know a lot of folks who won’t touch a computer, don’t even know what twitter or facebook are but sit glued to the boob-tube.
They vote!
MayflowerMadam. I think that you are exactly right about the strategic placement of the pro Trump ads. It will make all the difference were the ads are placed.
Agreed
Sunday and Monday football games are a perfect place for the ads, however I think advertising during this time can be REALLY expensive !!!
I’m not sure if ads work to get the other side to vote for you, but I will say that Hillary’s ads are all terrible. Most of the time they make you laugh, and in the end you actually like Trump more.
Did anyone see the NRA commercial given by a black man?